CES 2013 has generated a lot of press, as always and as usual Apple has not been there, at least officially. However, there have been rumours that Apple has its spies at the giant technology show and if they didn’t, quite frankly they’d be incompetent!
My bet is that there are several things that caught the eyes of their spies and here are my top three:
1. Curved TV – both Samsung and LG showed off what each of them claimed was a world’s first, a TV with a curved screen. However, there was mixed reception of this idea as, if you think about it for a moment, there is only one sweet spot to be sitting when you are watching anything on a curved screen. Everyone else will have a less than ideal viewpoint. So, why will Apple be interested in this development, you might well ask? Well, it’s a perfect example of what to avoid, namely trying to be too clever by half. Someone (well an awful lot of folk really) must have thought it was worth investing an awful lot of money in research and development to get these prototypes to CES. Trouble is a bit of basic science would have shown that it was a bad idea. So Apple needs to remember that when they get around to (if ever) releasing their own Smart TV, they are better off sticking to what they know best (great design, solid build and fantastic GUI) rather than come up with something that is so far out there that its just a bad idea and will never catch on.
2. Panasonic 56” OLED TV – now here is a TV that has a future! Panasonic make great TVs and their OLED TV is a real beauty by all accounts (sadly I can’t afford to actually go to Las Vegas for a holiday even, never mind a jolly to CES). If Apple do indeed intend on releasing a Smart TV then my money is on it being an OLED version and maybe, just maybe, they will get Panasonic to build the screens for them. Certainly, if they want my advice they will avoid altogether LG’s and Samsung’s crazy curved screen idea and go with Panansonic on this one.
3. Sony Xperia Z – Now Apple make great smartphones and I am sure the next iteration (iPhone 5S or iPhone 6) will be an object of desire and full of great features and of fantastic build quality. However, they need to be constantly looking over their shoulders at the opposition and rather than Samsung, my advice is keep a close eye on Sony. The Xperia Z is a great-looking smartphone and by all accounts it has a great chance of helping Sony to compete with Samsung and therefore with Apple. It is water resistant and can survive submerged for up to half an hour. Its also dustproof and also has a screen that’s beautiful and a 13 megapixel fast-capture camera.
You may be wondering why I didn’t highlight 4K TVs – well I believe that as there doesn’t exist the programming yet to provide material to watch on these gorgeous screens that it will be another 2 or 3 years before these become mainstream. Think of 3D and how that has basically flopped and you will begin to see that it takes more than great technology to make a success of this sort of stuff.
So, event though Apple didn’t exhibit I am guessing that some of the stuff that was revealed at CES 2013 will inform what we see coming from Apple in the next 12 – 18 months.
- CES Data Report Day 2 (slideshare.net)
- CES 2013: Sony Xperia Z superphone takes on Apple (telegraph.co.uk)
- Sony comes strong, but Samsung wins Monday at CES (digitaltrends.com)
- CES 2013: the best and the worst (telegraph.co.uk)
- New-age OLED TVs at CES 2013 (gatgetmaster.com)
- Best of CES: Which items made the biggest splash in Vegas? (news.yahoo.com)
- Best TVs Of CES 2013: 7 Jaw-Dropping Televisions You’ll Want (But Probably Can’t Afford) (huffingtonpost.com)
- LG displays new panels at CES (phonearena.com)
- Sony Xperia Z Takes On iPhone 5 & Galaxy S4 (gottabemobile.com)
- CES 2013, Las Vegas (sys-con.com)