iPad 3 leaves Apple’s rivals behind


iPad 3 revealed

Apple has finally revealed the iPad 3 and its no surprise to see that it comes with double the resolution of the iPad 2 and has 4G network capability available if Wi-Fi isn’t enough for your needs. Here in the UK we are still stuck with 3G and will remain so for more than a year.

In addition to these two features, the new iPad comes with a much improved 5MP iSight camera, making HD movies at 1080p a reality. The camera features  a backside illumination sensor, offering improved image quality. You can tap the screen to focus and tap to set exposure, just like on the iPhone and there is built-in face detection that automatically balances focus and exposure across up to 10 faces. The iPad 3 also has built-in automatic video stabilisation, so your shots should all come out sharply focused. Interestingly, the camera has  an ƒ/2.4 aperture and a five-element lens, and a hybrid infrared filter, something usually only seen in expensive cameras. This should help ensure improved colour reproduction in your images and video.

The new Retina display on the new iPad has a 2048×1536 resolution, which Apple claims gives 44%t greater colour saturation and an astounding 3.1 million pixels in total, higher than that found in an HDTV. Apple claims that the pixels are so close together that under normal viewing they are not discernible to the human eye. All told, the new iPad has 4x the number of pixels the iPad 2 has. Apple says this required a technological breakthrough to make it possible.

The new A5X chip at the heart of the iPad 3 comes with its quad-core graphics that promise smooth graphics for video and games. Image-editing too in iPhoto and iMovie should also benefit. Apple claims that all this extra processing power hasn’t impacted on battery life, with the iPad touting a 10-hour battery life, just like the iPad 2.

Prices for the new iPad are:

  • 16GB Wi-Fi model £399
  • 32GB Wi-Fi model £479
  • 64GB Wi-FI model £559
  • 16GB Wi-Fi & 4G model £499
  • 32GB Wi-Fi & 4G model £579
  • 64GB Wi-Fi and 4G model £659

You will, of course, still need a data plan from a mobile provider such as Orange, O2, Three and Vodafone. These cost from £2 for 200MB a day to £25 for 10GB a month.

Finally, its hard to see how Apple’s rivals can catch up as to be honest, their Tablet offerings up to now have been pathetic compared to even the original iPad, never the iPad 2. Now, with the iPad 3 Apple has opened up an even greater technological gap over its rivals. Its not just the pure technology thouugh but the whole package. Apple just ‘does it right’. Everyone else doesn’t act like they ‘get it’ frankly.