iAd European expansion on the cards


iAd is about to expand further into Europe in the very near future, according to the Financial Times. Currently, Apple has tested the European waters out in only the UK. There have been some complaints that Apple has been greedy in setting high fees of over $1million minimum. Potential European clients for iAd are said to currently include L’Oréal, Renault and Nestlé, with others thought to be about to be revealed.

Along with complaints bout the fee structure, there have also been complaints that Apple is not yet serious about the platform and that a lot of work remains to be done in the whole processing of campaigns. I doubt though that this will remain the case for long. Jobs clearly  sees iAd as a big earner in the future for Apple and no doubt another important plank in its diversification from being simply a ‘computer’ company.

Not everyone is unhappy though with Apple’s performance in this area, Campbell Soup say they have seen  a CTR of 0.8%, which they claim is up to 10x better than other banner ads they have run elsewhere. If this picture is a reflection of what others are experiencing then iAd has a promising future ahead of it.

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