As I die-hard fan of Apple I often find myself wondering about what Apple is up to, don’t you? Take the latest iPhones for instance. The iPhone X is their most expensive ever and it’s sooo expensive to repair. That shiny new OLED screen, for example, will cost you $279 to get fixed! The screen on their shiny new iPhone 8 Plus screen costs the same to repair as the one on the iPhone 7 Plus at $179. It doesn’t stop there either. Other repairs will cost you $549 which is breathtaking!
If you are not a US citizen then the current rate of exchange gives Apple the excuse to charge us Brits for example £286 to repair the iPhone X screen. The current rate of exchange means $279 + £212.52, which means us Brits are paying an extra £73.48! There is no way Apple can justify this. Its a similar situation with it’s other charges. This is particular galling in light of the billions of unpaid tax that Apple gets away with by using offshore banks to ‘launder its money’. Yes, you heard right, I said ‘launder its money’. Now normally the term ‘money laundering’ (which I didn’t use – take note any Apple lawyers reading this) is used to refer to criminals cleaning their ill-gotten gains through the use of complicit banks or supposedly legitimate businesses.
So, let’s be clear here folks, I am not accusing Apple of ‘money laundering’. I am saying however that its business practices as far as paying it’s fair shares of taxes in countries where it operates is as bad as those of criminals who do commit money-laundering. I say that because when a company doesn’t pay it’s fair share of taxes and instead uses all sorts of financials shenanigans to avoid doing so, it is not that dissimilar to my mind to the way a criminal organisations carries out it’s financial dealings.
It pains me to say that I have lost faith in Apple (and Amazon & Google as well) and no longer see them as some sort of benevolent organisation dedicated to bringing tech into the world that makes life better and does so without harming the environment or the communities it impacts. Unfortunately, all of us as consumers face a dilemma when it comes to the likes of Apple. Amazon and Google. We have become dependent on the tech they provide us with or use to provide their services to us. It’s difficult to see how we can extricate ourselves from this without significantly changing our lifestyles.
During Steve Job’s reign at Apple there was a feeling that the company was different from all the rest (Dell, IBM, HP and Compaq etc), that it’s ethos was altogether different. Now Apple is worth $752bn and has sales of $217.48bn a year. According to the IMF, it is, in fact, larger than the annual gross domestic products of every country on earth, bar 19 of them (based on GDP in US dollars, according to International Monetary Fund data for 2014). The truth is, companies like Apple, Amazon and Google are so big and so powerful that we can no longer think of them as benevolent companies who only seek to do good. Remember Google’s motto: “Don’t be evil“? Well, I am not sure anymore that any of these companies don’t do evil, in the sense that if you are not manifestly ‘doing good’ then you must be, even if only by omission, doing the opposite to some extent. Do you recall the quote: “The only thing necessary for the triumph of evil is for good men to do nothing.” It was Edmund Burke who said that. He was an Irish statesman born in Dublin, as well as an author, orator, political theorist, and philosopher who, after moving to London, served as a member of parliament for many years in the House of Commons with the Whig Party. [Wikipedia].
So, coming back to my original question:”what is happening at Apple?”, I don’t really know but they say that you can know a tree by it’s fruit and for me, I can only see bad apples are starting to make up more of the crop from their particular tree. It’s not just about money (well it is, mostly) but also about how materialism, consumerism, capitalis – whatever ‘ism’ you choose -are impacting our lives, fuelling our desires for more expensive tech. Examples would be the scheme where you can get a new iPhone every year. This is consuming so many resources and I would doubt that all the energy and resources spent on fuelling this are recovered through recycling. So, whatever the degree to which the iPhones over 1 year old are recycled there will still be a net cost to the environment. At the rate Apple is growing this must be unsustainable and frankly someone needs to hold Apple to account. I know that I won’t be jumping on that particular bandwagon. I am keeping my iPhone 6 Plus for at least another year and then I will make sure it gets recycled. Who knows, I may continue to use long after Apple brings out the iPhone XI or whatever they will name it.
Oh, in case you are wondering, I am writing this on my Mid 2014 MacBook Pro. I also have a Mac Pro made in 2009, which I regularly use. It has a graphics card that is almost as old. Believe it or not, I even have a G3 in the shed that last time I dusted it off still worked and ran OS 8!